Auto Detailing ยท concept site # A detailing site built around the vehicle you cannot bring in This site is for someone whose car, RV or boat is already parked where it lives, and who wants the crew to come to it. ## The short version **The problem:** A mobile detailer works on cars, RVs and boats that can't come to a shop, so the site has to sell the visit. **What the site does:** Call, text and quote stay one tap away on every phone screen, RV and boat work is priced per foot, and the towns it covers are listed by name. [See the live demo](https://soflositeforge.com/shorepointdetailing/) ## The brief It is Saturday morning in Apollo Beach. The SUV is in the driveway, or the center console is in its slip, or the Class C is sitting in a storage yard. Somewhere between eight and eleven they get their phone out, mildly embarrassed by the salt film or the chalky gelcoat, and go looking for a crew that will turn up with its own water and power and text back from a real number, not a $49 *Book now* button attached to a job nobody has seen yet. The other customers need different things. The RV owner is priced by the foot. The boat owner is under forty-five feet and behind a marina gate. The small-fleet manager wants a recurring route, not a one-off. One household can easily own two of those, and it is still two different jobs, two different price structures, two different access problems. So the site is built as four jobs: auto, RV, marine and fleet. ## What this detailing site does differently The usual pattern is to pick a lane (cars) and then fake range in the footer. *We also do boats and RVs!* sits underneath a site whose every photograph, price and page is about clearcoat. A boat owner reads that as a shop that will figure out gelcoat on their hull. Then prices disappear: *call for pricing* on work whose cost is knowable within a range, while a *Book now* button sits on a job that cannot honestly be booked until someone has seen the oxidation. Underneath all of it is an assumption that breaks the moment you go mobile: that there is a hose bib and an outlet waiting. Shop-first sites are written for a bay. Marine work becomes an afterthought, and packages get named like spa treatments. ## Design decisions **Vehicle type is the first navigational cut.** The homepage says *Four kinds of hull. One crew.* Services split into Auto, RV, Marine and Fleet with in-page anchors. The quote form's first question is vehicle type. Nobody has to work out which of four disciplines their thing belongs to. The site sorts them in one click. **Motorcycles appear in the gallery and nowhere in the navigation.** They are real work but not a fifth nav item, because a fifth item would dilute the four that carry the business. Fleet stays quote-only for the same reason. **Quote first, schedule second.** The quote page opens with a question, *What are we detailing?*, and states the rule under it: *No instant checkout: every job is quoted first.* It asks for vehicle type, year and make or boat length, location type, and current condition on a scale that ends in *Not sure*. *Not sure* is there because a customer who can't judge their own oxidation is exactly the one this trade needs to hear from. ## What was left out, on purpose **Considered and turned down:** - **No instant checkout.** You cannot price an oxidized hull from a dropdown, and a customer who pays $249 online then gets told it is really $600 in the driveway is a refund and a review you do not want. - **No hidden pricing.** The opposite temptation. Auto packages carry real numbers, $89 through $799, and RV and boat work is published per foot, $12 to $28 depending on the job. The variables are named rather than used as an excuse: *size, condition, and access to water and power change the final number.* - **No fifth navigation item for motorcycles.** Real work, kept in the gallery. Four disciplines is already a lot to hold on a phone. - **No package pricing for fleet.** Vehicle count, route schedule and interior condition make it a conversation, and the site says so instead of inventing a tier. **Never added:** - No Instagram embed. A live feed would bury the gallery under whatever got posted last. - No loyalty or membership tier. Recurring work goes through the fleet path, where it's quoted as a route. ## Built for coastal work The hero reads *We come to you. Land or water.* Everything below it is about work on the coast. **Here the usual problem is salt film and UV oxidation.** That changes what the work is and what it costs, and the copy starts from it. **The surfaces are not all clearcoat.** Gelcoat, teak, canvas and brightwork each behave differently, and on boats the cabin, teak and metalwork are billed separately rather than folded into a headline number. **Length is the real unit, so RV and boat work is priced per foot.** $12 to $24 a foot for RVs, $14 to $28 for boats up to forty-five feet. Auto work stays as fixed packages because a sedan is a sedan. Using one pricing model for both would have misrepresented one of them. Each package name (Shore Wash, Cabin Reset, Full Tide, Cut & Tide, Point Coat) tells you roughly what it does. **Ceramic is recommended for boats and RVs because wax does not survive this sun.** The FAQ makes the distinction plainly: wax is topical and wears off in weeks, a ceramic coating bonds and holds for a season or several years, with real resistance to UV, salt and oxidation. **Onboard water and power, stated up front.** *We bring our own water and power, so we're not relying on a hose bib or outlet at your location.* That single sentence is what makes a storage yard or a slip a viable job instead of a wasted trip. **The quote form asks where the vehicle is.** Driveway, storage yard, marina or dock, office or lot: each with its own access reality. Marina work needs the marina's vendor rules confirmed in advance. Storage yards need access hours checked. Anyone who has lost a morning to a gate they could not get through understands why that is on the page rather than discovered on the day. **Two policies on the page before any job is booked.** RV roofs get washed only when it's safe (walkable material, dry conditions, clear overhead) and are assessed before work starts. And rain has a split rule: light rain during a wash is usually fine, but no paint correction, no ceramic application and no interior work in active rain, with rescheduling at no cost. **Six named towns:** Riverview, Brandon, Valrico, Ruskin, Apollo Beach and Sun City Center, with a travel fee quoted upfront for anything outside them, before anything is scheduled. ## What a site like this does for a detailing business It sorts people before they reach you. The $89-wash customer stops landing on a ceramic page and then arguing about it in the driveway. Visitors arrive already knowing three things: you quote before you schedule, you bring your own water, and you will not walk a roof that is not safe. Fewer site visits get wasted on addresses outside the six towns or marina gates you cannot get through. The bigger gain is the household that owns two of these. A driveway SUV and a thirty-two-footer in a slip normally go to two different companies. Here they convert on the same brand, in the same visit. It won't fill an empty weekday in August, but it does send the Saturday boat, the chalky RV and the two-vehicle household to the right page. **Shorepoint Detailing is a concept site. The business isn't real.** The prices and phone number are demonstration values. The structure is how I'd set up the site for a real coastal mobile crew. [View the Shorepoint Detailing concept](https://soflositeforge.com/shorepointdetailing/) ## More concept sites, written up - [An AC company site that answers the first question: can this wait?](https://soflositeforge.com/portfolio/palmetto-gale-cooling/) ## Want something built this way for your business? Get a fixed quote, or email [hello@soflositeforge.com](mailto:hello@soflositeforge.com). - [Get a fixed quote](https://soflositeforge.com/#contact) - [See the rest of my work](https://soflositeforge.com/portfolio/)